Web Analytics

Web analytics is not just a tool for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a web site. Web analytics provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research.

Web-based analytics offer decision-makers several advantages including improved data management, real- time access to data and interactive drill-down graphic capabilities. Further, the flexible, scalable technology helps companies implement best practices and facilitate information sharing and collaboration among decision-makers. New technology advances promise greater interactivity and flexibility from data acquisition to in-depth analysis.

Migrating from one web analytics tool to another is a critical process. Each tool has a different way of capturing data and hence the results vary vastly from tool to tool. During migration, old data must be conserved and the new data should show some extent of correlation with the old data.

Smartwinz Solutions has expertise in a variety of web analytics tools such as Google Analytics, Adobe Omniture Site Catalyst, Webtrends and ClickTracks. We can understand the impact of the migration between tools, before we even begin the process.

Once the requirements analysis is done we begin the migration process and start generating new reports.
We conduct data auditing and tag validation to ensure the accuracy and integrity of the new data collected.
Over a short period of time, we nurture the reporting structure and find out a correlation between the old and the new data.

We have several tool experts and a dedicated software department to make sure that your tool migrations goes on smoothly and there is no loss of data or flaws in the new data, once the migration is done.